Your Right People are the people who will love you, follow you, friend you, talk with you, get on your list and buy from you. They love your product or service and they show up to all of your events and buy all your swag, even the weird hippopotamus bumper stickers you had printed that you weren’t sure anyone would like.
Your Right People are the backbone of your business.
They refer their friends and talk you up on social media. They also show you who you are. Because they love you and value what you offer, they are continually showing and telling you how awesome you are. You get good, clear feedback from them and your confidence grows from working with them.
In short, you want more of them, which is good for you because they are out there actively looking for you.
Your Right People always meet three qualifications:
They need exactly what you identified as your WHAT,