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I Wish for You Colossal Failures (with love)

A friend of mine came to me last week and said, “I think I’m finally ready to start my business.”

I cheered and threw a little confetti on her.

Then she sighed and said, “I know I might fail, but … you know, I think that’s okay.”

I laughed and said, “Oh no, my dear friend, you WILL fail.  You will fail BIG.”

Ignoring her horrified expression, I continued, “Failure is inevitable. It’s a sign that you’re doing stuff.  You want to be failing because if you’re failing then you’re trying, and that’s what it’s all about.”

I’m not sure if I scared her off or not, but she’s going to have to face it now or later.

If you approach your business with the idea that you’re going to do amazingly well, or that you’ll at least to pretty well and not make too many mistakes, you’ll bury yourself before you’ve even begun.

Creation is messy.

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Who are Your Right People?

Your Right People are the people who will love you, follow you, friend you, talk with you, get on your list and buy from you.  They love your product or service and they show up to all of your events and buy all your swag, even the weird hippopotamus bumper stickers you had printed that you weren’t sure anyone would like.

Your Right People are the backbone of your business. 

They refer their friends and talk you up on social media.  They also show you who you are.  Because they love you and value what you offer, they are continually showing and telling you how awesome you are. You get good, clear feedback from them and your confidence grows from working with them.

In short, you want more of them, which is good for you because they are out there actively looking for you.

Your Right People always meet three qualifications:

  1. They need exactly what you identified as your WHAT,
  1. They need it now,  
  1. They have money to spend on it.

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How are You Unique? (Forget the Marketing Playbook on This One)

What is your Unique Selling Proposition?  What are your Gifts?

USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing.

These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the specific combination of your gifts adds up to be WHAT you do.  It’s the most natural thing in the world for you.

I don’t want you to focus on your job description here.  This isn’t about what you think you should do, or even how you currently define your job. 

This WHAT comes so easily and naturally to you that it’s a part of what you do all the time.  You’ve probably unknowingly built your business around it, and the parts of your business that aren’t flowing well probably don’t have enough of...

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