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The Two Biggest Excuses I Hear

These are the two biggest limiting beliefs that I hear business owners using to hide from their magnificence.  Here's how I deal with each of them.  

Excuse #1: "I’m Not Expert Enough"

I’ve heard people who have invested many thousands of dollars and countless hours into their education or certifications say this.  It is so easy for us to feel inadequate.  It is so easy for our insecurities to shout more loudly than our confidence. 

Your skills and talents are valuable.  Trust me on this.  I have it on good authority that you’re an amazingly talented, brilliant, and incredibly valuable citizen of the world.  Your special brand of awesomeness isn’t only needed, it is essential to the planet.  The entire world is rooting for you. 

I know it can be hard to believe that sometimes.  I know it’s easier to believe and hear all the voices of criticism and failure—all the voices that are trying...

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