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The Two Biggest Excuses I Hear

These are the two biggest limiting beliefs that I hear business owners using to hide from their magnificence.  Here's how I deal with each of them.  

Excuse #1: "I’m Not Expert Enough"

I’ve heard people who have invested many thousands of dollars and countless hours into their education or certifications say this.  It is so easy for us to feel inadequate.  It is so easy for our insecurities to shout more loudly than our confidence. 

Your skills and talents are valuable.  Trust me on this.  I have it on good authority that you’re an amazingly talented, brilliant, and incredibly valuable citizen of the world.  Your special brand of awesomeness isn’t only needed, it is essential to the planet.  The entire world is rooting for you. 

I know it can be hard to believe that sometimes.  I know it’s easier to believe and hear all the voices of criticism and failure—all the voices that are trying...

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Who are Your Right People?

Your Right People are the people who will love you, follow you, friend you, talk with you, get on your list and buy from you.  They love your product or service and they show up to all of your events and buy all your swag, even the weird hippopotamus bumper stickers you had printed that you weren’t sure anyone would like.

Your Right People are the backbone of your business. 

They refer their friends and talk you up on social media.  They also show you who you are.  Because they love you and value what you offer, they are continually showing and telling you how awesome you are. You get good, clear feedback from them and your confidence grows from working with them.

In short, you want more of them, which is good for you because they are out there actively looking for you.

Your Right People always meet three qualifications:

  1. They need exactly what you identified as your WHAT,
  1. They need it now,  
  1. They have money to spend on it.


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How are You Unique? (Forget the Marketing Playbook on This One)

What is your Unique Selling Proposition?  What are your Gifts?

USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing.

These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the specific combination of your gifts adds up to be WHAT you do.  It’s the most natural thing in the world for you.

I don’t want you to focus on your job description here.  This isn’t about what you think you should do, or even how you currently define your job. 

This WHAT comes so easily and naturally to you that it’s a part of what you do all the time.  You’ve probably unknowingly built your business around it, and the parts of your business that aren’t flowing well probably don’t have enough of...

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