Your Right People are the people who will love you, follow you, friend you, talk with you, get on your list and buy from you. They love your product or service and they show up to all of your events and buy all your swag, even the weird hippopotamus bumper stickers you had printed that you weren’t sure anyone would like.
Your Right People are the backbone of your business.
They refer their friends and talk you up on social media. They also show you who you are. Because they love you and value what you offer, they are continually showing and telling you how awesome you are. You get good, clear feedback from them and your confidence grows from working with them.
In short, you want more of them, which is good for you because they are out there actively looking for you.
Your Right People always meet three qualifications:
They need exactly what you identified as your WHAT,
They need it now,
They have money to spend on it.
Let’s go through these step by step.
#1. They need exactly what you listed as Your WHAT.
Your Right People are looking for exactly what you love to do. They love the way you talk about it, deliver it, and the way you conduct yourself in business.
The important thing to realize here is that Your WHAT directly solves their Primary Problem. Whatever it is that keeps them up at night, whatever is bothering them, whatever they desperately need a solution for is directly and completely served by what you most love to do.
Your WHAT and their Problem are two puzzle pieces that fit perfectly together. After working with you, they’re happy because their pain is directly addressed, and you’re fulfilled because you were able to do your favorite things for someone else’s benefit.
#2. They need it now.
Whatever your WHAT is, your Right People need it now, not later or next week or year.
There are probably lots of people who need Your WHAT eventually or sometime soon. They’re not your Right People, yet. They will be when they’re ready, but for now, you only want people who need what you offer right away. You can’t pay your bills with someone who will hire you one day. You need people who want to hire you right now.
Which brings us to #3.
#3. They have money to spend on it, i.e. get ready to receive
Your Right People will deeply appreciate and value your gifts, and they will be willing to pay for them. Your job is to charge what you’re worth and graciously accept payment.
Asking people to pay for your services can be a service to them, because it forces them to take it seriously. It forces them to keep appointments, to value your advice and follow-through, and to get the maximum benefit of what you provide. If you really believe in the value of your service, asking people to pay for it should feel like honoring yourself.
Graciously accepting payment that reflects the divine nature of your gifts is an act of self-love. It should feel that way.
So, charge what you’re worth. Let your Right People find you. Work hard, let it fill you, accept appreciation, freedom and payment, and create the biz you really want to have.